As a business owner, you know that marketing videos are the way to go today. Everyone is talking about videos and their efficiency, and you definitely don’t want to be left behind.
There’s only one problem. You don’t have a clue how to make a promotional video or what the video production cost might be. You’re nervous about the costs, how much work it will be, and if the results will be worth it.Â
You’re probably asking yourself lots of questions, such as whether to hire a video production company, try to create the video in-house, feature yourself in the video, or hire a professional actor. The list goes on.
Our video production cost estimator and video price calculator will help you get an idea of the average cost of video production. Answer a few simple questions to get started in the right direction. No matter what, don’t give up on your dream of creating a mind-blowing video!
The average video production cost today ranges between $500 and $3,000, depending on video length and quality.
We can start by breaking down the video production costs per minute. Assuming that the shortest video is one minute, this video can cost as little as $500. Each additional minute will add another few hundred dollars at a minimum.
Using our video production cost calculator, you’ll be able to get a feel for typical costs as well as the factors that go into creating an awesome video for your small business. Whether you’re comparing freelance video editing rates or using a full production company, this tool will help you plan your budget.
There are tons of decisions to make when creating videos for your small business. You’ll have to decide what type of video you’re making (corporate video, explainer video, promotional video, or other), length, location, music, graphics, and text. All of these decisions affect video production pricing.
We recommend starting with an online video maker like Promo.com. Even a novice can create and edit stunning videos using professional templates. Add your text and logo, choose licensed music clips, and publish in minutes — all while keeping costs under control with our video production cost estimator.
High-quality videos don’t always have to cost a fortune. By planning and making wise decisions, you can create professional-looking videos without incurring high costs. Here’s how to maximize value for your budget:
The more detailed your pre-production planning, the less time and money you’ll spend during shooting and editing. Creating a clear storyboard, script, and shot list ensures your team knows exactly what to film, reducing reshoots and extra editing time. Efficient planning can significantly lower your video production costs while keeping your content polished.
Location fees are likely to blow up your budget. Rather than hiring costly facilities, use the open space, parks, or even your own office, as long as it is acceptable. Through smart framing, lighting, and the use of minimal props, one can generate professional images without incurring huge location fees.
Promo.com allows easy production of eye-catching videos through pre-built templates, royalty-free music, and graphics. Beginners can also create high-quality videos without the expensive video production costs that come with full-service studios. Particularly, this would be beneficial to some businesses that might require several videos on a frequent basis.
Use the available footage, graphics, and clips to maximize your investment by using them in multiple campaigns. One example of this is that one corporate video can be cut into shorter social media videos, advertisements, or tutorial clips that can be reused to generate higher ROI without needing to create further content.
Freelancers can also offer specialized services such as animation, voiceover, or video editing at lower prices than a full-service production company. Compare freelance video editing prices to identify professionals who can deliver quality work without being overly costly. A video production cost calculator will help you estimate the costs involved in outsourcing a portion of your project.
Through these tips, you will be able to produce videos at a very low cost, yet the quality of your work will not be compromised.
A video production cost calculator is a practical tool for businesses looking to plan and manage their video projects. Here’s why it’s invaluable:
By using a video production cost calculator, you can approach video marketing with confidence, ensuring your investment drives measurable results. Whether it’s a one-minute explainer, a promotional social media clip, or a full corporate video, the calculator gives you clarity on pricing and production planning.
The typical video production cost for a one-minute video ranges from $500 to $1,000, depending on quality, equipment, and talent.
Featuring yourself can reduce costs, but hiring talent may improve engagement. Use our video price calculator to see how this affects your budget.
Freelance video editing rates are often lower, but companies may offer more comprehensive services. Our video production cost calculator can help compare options.
Yes, travel and location fees are major contributors to overall video production pricing. Choosing free or low-cost locations can save money.
Not always. Editing, graphics, and music often add to video production costs. Make sure to clarify what’s included and check if additional edits incur fees.
We recommend getting started with an online video maker that is both easy to use and cost-efficient. Promo.com lets even the most novice online video maker, create and edit stunning clips and professional video templates. It takes only minutes to add your text and logo, choose from high quality fully licensed music clips, and publish to your preferred social platform.
Promo.com is the #1 video creation platform for businesses and agencies.
We help our users create loads of visual content and unlimited videos to
promote anything they want effectively.